ABOUT

OK, so this is quite a dry subject, in a business that is lower down on the glamour scale! The brief was to communicate the benefits of Centrica's new RtM software, which in essence makes energy production for small producers more profitable. There is a lot more to it than that and it took a while to figure it out!

The brief was loose, to create an animation that would work on the website and exhibitions to help raise awareness and drive sales.
I represented the benefits of the new system through two characters – Fred and Harry, 2 energy producers. Fred decides to use RtM while Harry stays with the old ways. Personalising the subject this way helped communicate the benefits in a more engaging light hearted way.
It's been a huge benefit with sales and exposure increased.