ABOUT

Riverside Studios, located on the banks of the River Thames in West London, is a place where art and communities come together to discover, take part in and enjoy extraordinary arts and entertainment. It's a place where art has the power to change lives. To make a difference.
Originally an iron foundry, Riverside became a film studio in the 1930s, later on a space to house the BBC Studios, and since then has been a boundary-pushing home for a confluence of theatre, film, dance, television, comedy and music. Over the years, Riverside has welcomed figures including Yoko Ono and Samual Beckett, Amy Winehouse and Margaret Atwood, Vanessa Redgrave and David Bowie - an ever-evolving, constant stream of inspiration in which creativity and community flow.
But while Riverside's creativity has continued to flourish and evolve, its home, the space of Riverside Studios, remained unchanged and risked falling out of step with the choices and experiences of modern Londoners, and the fabric of the city renowned for its bold and innovative spirit.
When Riverside was reaching the completion of venue redevelopment, it created an opportunity to launch a new brand for the destination that will capture its iconic heritage for a new generation.
To create a brand with a story at its heart, we embraced the extraordinary history and creativity that Riverside Studios opened to the world, and the spirit of its people, talent, neighbourhoods, and its home city of London.
We defined an idea for the brand as a place where creativity flows, as a free-flowing confluence of extraordinary arts and entertainment, a place that brings culture and communities together.


The identity pays homage to Riverside's TV heritage and the flowing movement of the river, with a mesmeric series of moiré patterns, reminiscent of the visual effect of television screens.
Each pattern is created from two sets of vertical lines overlapping to create a distinctive ethereal moiré effect, as an artistic reinterpretation of the way light hits water.
The brand is intentionally pared back, in black and white, with colour coming from the rich and diverse content of the studios, to allow creativity within the space to take centre stage.