Superunion London

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A new visual identity for the tech startup who specialise in finding the truth in data.

Terrorism, ransomware, child pornography, arms trafficking – all activities that run rampant in the dark web and all linked by difficult-to-trace cryptocurrencies used to hide these crimes from the law.

As a crucial resource in this ongoing battle between online law enforcement and criminal activity, Elliptic’s experts developed cutting-edge technology to help cryptocurrency companies, financial institutions and government agencies to detect and investigate illicit activity.

Since its inception in 2013, and fuelled by the commercial adoption of the blockchain technology, Elliptic rapidly transformed from a highly specialised start-up to a global force.

To continue to grow, it needed a new brand that is rooted in the forensic company’s capabilities and mission and communicates its vital role in today’s world.

We used design to tell the human story behind Elliptic’s complex technology, driven by a goal to ‘Find Truth in Data’.

The identity uses negative space typography, inspired by the raw language of data blocks, the foundation of the blockchain, enabling Elliptic’s proposition to be more visceral.

The creative concept also mirrors Elliptic’s own search and discovery process, guiding the viewer to locate certain hidden terms – truth, terrorists, guns, fraud, ransomware and more – within posters, brochures and other materials.

The legibility is deliberately challenging to echo the difficult task Elliptic undertakes and its simple black and white colour palette reflects the gravitas of the issue in the black and white crypto world and the importance of legal cases that rely on Elliptic intelligence.

The result is an identity – comprising of confidential presentation files, printed documents, screen animations, launch film and a new online presence – that helps the brand stand out amongst its technology peers and tells the story behind the services Elliptic provides.

Date created: February 2019 2019-02-01T00:00:00+0000
Date published: 14 February 2019 2019-02-14T15:45:02+0000

AWARDS

Brand Impact Awards
D&AD Award - Yellow Pencil/White pencil
new york festivals
The Drum Award
The One Show Awards
Type Directors Club Awards
WPPed Cream Awards

MADEIT CREDITS

Project featured: on 20th February 2019 Contributor:

Superunion has been a Contributor since 14th February 2019.

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