Superrb Hayling Island


Tens is a sunglasses brand created by three friends during a road trip through the Scottish Highlands. As photographers and filmmakers with a love for adding rich, warm colours to their work, they bring this experience to the real world through their stylish lenses.

A true collab between agency and client, we repositioned the brand and redesigned the Tens website to bring storytelling and personality to e-commerce.

Warm colours, friendly typography, video, incidental animation and hand-drawn icons all came together to represent Tens digitally.

Storytelling & personality in Ecommerce

A stunning web platform which tells the story of the brand and makes their products look ludicrously cool so people say 'wow, I need those in my life right now!'

Engaging video content
Clear commercial calls to action
Rich product pages
UK, US & Translated EU websites
Focus on sustainability
Interwoven with brand stories
Customer reviews

True content collab

We began the design process by meticulously wireframing each page template, then worked with Tens to brainstom content ideas to support their new positioning strategy and highlight product benefits.

This joined up approach allowed us to write detailed briefs for content producers which ensured we got back stunning website specific assets, which deliver a great brand experience and work seamlessly across all common devices.

Shoot to build imagery

We began the project with a multidisciplinary workshop, bringing experts from all parts of both businesses together to brainstorm ideas for features and content.

Art direction, photography and video briefs flowed seamlessly from our wireframes, for a quick turn around and stress-free content upload.


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Annual 2019 BronzeTens Life - Bringing storytelling and personality to e-commerce.Web Contributor:

Superrb has been a Contributor since 5th April 2017.

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Tens Life - Bringing storytelling and personality to e-commerce.