Anglepoise® is an iconic British lighting brand, synonymous with design, style, and innovation. Their playful anthropomorphic desk lamps are a common feature in design studios across the world.
Longtime fans of the brand, we were humbled to design their first consumer-facing website in 2013. Since then have worked as strategic partners and this new website is the embodiment of all we've learned, delivering a fresh new look, vastly improved marketing capabilities and a highly scalable platform to support their global expansion.
Anglepoise® has deep roots in the A&D market, so we created a minimalist identity to resonate with this audience and complement their industrial aesthetic. An editorial inspired layout pays homage to interior design magazines while subtle transitions and animations communicate understated confidence.
Black and white complement the logomark combined with soft greys to define structure and a blue accent to cut through the monochrome UI.
We created an immersive shopping experience, drawing inspiration from fashion, interiors, and architectural case studies.
Clear signposting & intuitive navigation
Stunning in context product photography
Powerful marketing tools
Zendesk and Sage integration
Platform for storytelling
Focus on engagement & conversion