The winners of the Creativepool Annual 2019 were announced last night at a celebratory event held at East London’s Banking Hall.
Global industry figures and key members of the Creativepool network gathered at the exclusive venue to toast the work, people and companies that have achieved creative excellence in the past year.
The highest honour, Agency of the Year, was awarded to Mother London, which also picked up gold gongs for Animation and Effectiveness for its Rang-tan ad for Greenpeace. The agency also won a bronze People’s Choice prize in Advertising Print for its FCK KFC work and a bronze for MoneySuperMarket’s Action Man.
AKQA was named the People’s Choice Agency of the Year and its Nike Believe work won a bronze in Digital Advertising as well as People’s Choice awards for Branded Content and Digital.
Taxi Studio scooped Independent Agency of the Year while Bulletproof picked up the equivalent People’s Choice prize. Bulletproof work for beer brand Cruzcampo also won a People’s Choice award in Branding and a bronze People’s Choice prize in Packaging.
Emerging Agency of the Year went to BBD Perfect Storm with the People’s Choice award going to Critical Mass. Critical Mass was also named Best Agency to Work For with the People’s Choice going to FITCH. BBD’s Digital work for the London Fire Brigade, Firefighter. It Means So Much More, also won a bronze.
Like Digital was awarded Small Agency of the Year with Superrb picking up the People’s Choice. Like’s work for The Macallan also won a Web bronze while Superrb’s Tenslife site was awarded a bronze in the same category.
Brand Team of the Year in 2019 was named as IMAX Creative and the People’s Choice vote went to Nike. As well as the latter’s Believe work winning awards, the brand’s Nothing Beats a Londoner ad from Wieden+Kennedy won a gold for Digital Advertising and a gold People’s Choice in Film Advertising.
The Best Brand to Work for was named as Innocent drinks, which won Brand Team of the Year in 2018. The People’s Choice vote in the Best Brand to Work for category was awarded to Red Bull. The Best Recruitment Agency to Work For was named as Creative Recruitment, while the People’s Choice vote was Bespoke Careers.
A raft of other companies picked up awards on the night including Ketchum, which won PR Agency of the Year with the People’s Choice going to LA-based Hype.
This year’s Influencer of the Year was named as Aline Santos Farhat, Unilever’s executive VP of global marketing and chief of diversity and inclusion. Critical Mass president Chris Gokiert got the People’s Choice vote. Newcomer of the Year was named as Naomi Taylor, junior creative at Mr President.
Other notable winners on the night included Iris, which enjoyed success with silver People’s Choice awards for Now That’s Delivering for Pizza Hut in Digital Advertising and A Moon for All Mankind in Experiential, as well as a bronze People’s Choice in Social for SANE’s #LetMeTalk.
TMW Unlimited won a Digital bronze for its AJ Lynx Drop for Lynx, a bronze People’s Choice for Mix Up Your Make-Up for Simple and its Armistice Day work took a bronze Experiential, an Integrated People’s Choice and gold People’s Choice (with Ocean Outdoor) for Out of Home.
Colenso BBDO was the most awarded agency on the night, picking up prizes including a gold in Integrated, silver Digital and silver Application for Spark’s Kapu; a Social bronze for Tall Shorts from the same brand as well as a bronze in TV Advertising for its Generation Voice. Colenso also won a silver in PR for Skinny’s Get the Skinny.
The ceremony was hosted by Creativepool’s founder Michael Tomes and guests enjoyed complimentary drinks at the impressive space following the awards presentation.
View the full list of winners here.