Dia Retail España SAU Las Rozas, Comunidad de Madrid


Each of us has unimaginable energy hidden inside. We have something
that will help you release that. Do you know your other face well?

El Diablo has much more to it than you might think. It is not only the DIA
brand hidden in the name in an elusive way. It is especially la bestia
dentro… the beast inside you.

Your strength and energy arise, getting released from the dark. You shine,
become colorful, vigorous, and one of a kind. The contrast of pure colour
emerging from darkness creates a marvelous effect – just like on El Diablo

Each character, through its unique shades and expression, represents the
taste of the drink and a different type of energy. Which one are you?


  • Dia Retail España SAUClient
  • Ana IsabelMarketing
  • Dorota GassemClient Service
  • Jakub NiedźwieckiClient Service
  • Krzysztof JustynowiczCEO
  • Marcin BorkowskiProduction
  • Piotr CzajkowskiCreative
  • Ricardo ÁlvarezCEO
  • Roman MatysiakProduction
  • Sebastian SłomińskiCreative
  • Terrés HernandezMarketing
  • * Dia Retail España SAU
  • * Joanna MaciaszczykHead of Client Service
  • * Olga Bittner-StachowiakStrategy Manager
Annual 2021 ShortlistEL DIABLOPackaging Project featured: on 2nd July 2021 Contributor:

Dia Retail España SAU has been a Contributor since 25th November 2015.

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