ABOUT
The selected and rejected
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Over the years I have developed logos and identities for every possible industry, company and organisation you could imagine. Here is a selection of some that were lucky enough to be selected by the client and others that were not. This collection includes designs that have been featured in the best selling series Los Logos, editions 4/ 5/ 6 and the majority were also featured on the Behance curated gallery Branding Served.
To ensure nothing goes to waste I have recently reviewed unused identities, and where applicable, developed the bespoke lettering styles into complete character sets. To date Superfried has released 15 typeface families which are available from Hype for Type, MyFonts and You Work for Them. They have been featured in Computer Arts magazine and on North East, Creative Boom, Typetoken, Typography Served, Abduzeedo and six releases were named font of the day on Creative Bloq.
Back to Logo design project
Andre Van Dyk
Global Design Director
South Africa
Raed Jibrail
Graphic Designer, Freelance
United Kingdom