Superdry is rapidly becoming a global lifestyle brand, focussing on offering our customers around the world innovative, premium quality and affordable clothing and accessories across menswear, womenswear and specialist ranges. Superdry customers are loyal, varied and truly global, and are defined not by their age but by their attitude.
Superdry was launched in the UK in 2003 following an inspirational trip by our founders to Tokyo, and is famous for designing and producing quality garments inspired by fusing iconic vintage Americana and high-impact Japanese graphic imagery with a British twist. Our products are characterised by quality fabrics with authentic vintage washes, unique detailing, world-leading hand-drawn graphics, and tailored fits with diverse styling. As we continue to develop the breadth and nature of our product ranges, we increasingly appeal to a broader group of customers, aspirational people who want to feel amazing in what they wear and appreciate style, quality and attention to detail.
We operate a fast-growing multi-channel business through a combination of standalone stores, franchised and licensed stores, concessions, ecommerce, wholesale and distributors. We are growing fastest outside of the UK and our international business is going from strength to strength. We now own and operate stores in Austria, Belgium, Denmark, France, Germany, Holland, Ireland, Italy, Spain, Sweden and the USA, with franchised stores in many more countries. We have nearly 600 points of sale in over 45 different countries and are adding to this at a rate of over 50 new locations annually. We have also entered a joint venture with Trendy International Group in China which will launch Superdry stores into the Chinese market.
Our global headquarters are based in Cheltenham, Gloucestershire, UK and we have satellite offices in Aarhus, Barcelona, Brussels, Hong Kong, Munich and New York, with specialist sourcing offices in Istanbul and New Delhi. Our biggest growth area is online, where we operate ecommerce websites in over 20 different languages and ship to almost every country in the world.
Our ambition for growth is summarised by our strategic plan which will provide opportunities to drive significant increases in revenue. Our plan focuses on three key areas - building a global lifestyle brand; driving awareness of the breadth of the Superdry range; and building a broad cross-channel relationship with customers. It’s supported by the four key pillars of Embed, Enable, Extend and Execute, which define exactly how we will go about achieving our aims. As our product is at the very heart of what Superdry is all about, we are also focusing hard on our four key product attributes - design detail; quality obsession; innovation; and affordability.