ABOUT

BACKGROUND

The COVID-19 outbreak has changed the world, causing some form of lockdown in nearly every industry. Thai artists have been particularly affected, suffering from canceled exhibitions, closed weekend markets, and loss of commissions.

SangSom, a Thai rum brand with a long history of supporting Thai artists who embody its subculture. Seeing more people drinking at home during lockdown, we decided to channel this trend creatively. That's how 'The Portfunlio' came to life, aimed at supporting artists through these tough times.


IDEA

Introducing a unique art game that goes beyond mere cards – it connects artists with brands. Each special edition card pair showcases the artwork of a Thai artist, complete with their name and contact information. These artworks were carefully chosen from over 800 submissions.
The 'Portfunlio' cards were distributed to owners and marketers across various industries such as fashion, cafes, restaurants, hotels, spas, beauty clinics, and event advertising agencies. The success of the campaign highlights that this special edition card game serves as a stress-relief tool and fosters connections among art enthusiasts during these challenging times, preferably enjoyed alongside a glass of SangSom.