ABOUT

BACKGROUND

Those who’ve been to a famous ‘full moon party’ have probably heard of the “Sharing Bucket”.
It’s a common sight at parties in Thailand, where party-goers share a drink with different straws from the same bucket. Groups would sit together and pass the bucket around, sipping and sharing. Sounds fun, right?

But in this Covid era, it also sounds quite risky. As Thailand is one of the most successful countries in containing the pandemic, it’s also one of the first to lift its lockdown regulations. As of now, the ‘new normal’ life has resumed in the land of smiles. With people getting back together, but with some precautionary measures and new etiquette, such as the saying that ‘sharing is not caring’ anymore.

IDEA

As a brand who responsible for 'sharing bucket' which is one of a reason to get infected, we want people to have a safer drinking environment where ‘sharing is not caring’ anymore with the new 'Bucket for 1" design


EXECUTION

We’ve redesigned the iconic “Sharing Bucket” to be a “Bucket For 1”, to ensure safe partying for all shaping new behaviour under the current climate.

The new design is made perfect for individuals, and has a special lid design that lets party-goers twist and turn to mark their own initials to prevent mix-up.

Giving a whole new meaning to responsible drinking and partying.

SangSom “Bucket For 1”. It’s designed for one… but safe for everyone.

OUTCOME

- “Bucket For 1” is widely used and become a new iconic tool in many Thai’s parties.

- Over thousands of local night clubs and bars have approached the brand and request for “Bucket For 1”

- 200,000 engagement within 2 days both local and international media.

- The bucket has been requested with high demand by Thai drinkers and influencers.