ABOUT

BACKGROUND

Pattaya, the 2nd most popular tourist city in Thailand, attracted foreigners around the world with festivals all year round. But in the pandemic, Pattaya was left in the dark. So how can the locals survive?

SangSom Thai Rum Brand, the main sponsor of International music festivals in Thailand, this time wanted to bring back a little ray of hope for local business.


IDEA

We turned our art attractions into job attractions for locals. Designed to generate income for communities with sustainability.

The festival did not only light up the city at night, but also saved the locals from their darkest nights.


OUTCOME

The No.1 most wanted Music Festival

42MB returned local income
72% reduced waste
11M reaches
91MB earned media