ABOUT

The brief for DIFF was to get bums on seats.

We identified the problem that people didn't know what to expect at the Film Festival or what they may be interested in watching.

We created the Film Personality Test - where cinema goers were shown inkblots that they had to interpret. What they saw dictated the genre of film they'd be interested in watching. We acquired the services of a respected psychologist to make the campaign credible, and with his help devised and designed the ink blots.

The results were emphatic. A total sell out of seats and record number of tickets sold for the festival since its inception.