ABOUT

Previously called Homestyle Floorings, Beyond Flooring is a Leeds based flooring company that serves the domestic and commercial market. The business has been trading for over 40 years and it’s focus is on offering quality flooring products and insane levels of customer service.

Beyond Flooring install a range of flooring products including carpets, vinyl, lino, rubber, wood and much more. With a good choice of brands, including Karndean Design Flooring, you can be sure that there’s a product suitable for your requirements, be it on a domestic or commercial level.

Homestyle Floorings came to us with a challenge. They wanted to retain their existing domestic clients but also tap into the commercial market as well.

After undergoing a Brand Overhaul workshop, a decision was made to drop the name Homestyle and come up with something new, something that could be used across the board and appeal to multiple markets. An extensive list of potential company names were produced and shortlisted. Beyond Flooring was a clear winner, meeting all of the criteria for the company’s requirements.

Once the new company name had been approved, we set to work creating s series of logo concepts for the client to choose from. After some minor tweaking, a final logo was chosen – a simple. bold and adaptable logo that easily distinguishes the company’s domestic and commercial offering by use of colour.

A full suite of business stationery came next – business cards, letterheads, compliment slips etc. with the website to follow. The website is clean and simple, making it easy for users to navigate and locate the information they are looking for.

The end result is a new identity for a flooring company that are looking to break new ground in the industry and become a nationwide franchise. The brand is clean, simple and memorable.