ABOUT

Filter Finder Re-brand and Website DesignFilter Finder needed to improve the user experience (UX) on their ecommerce website. Their website was difficult to navigate and often resulted in visitors calling the Filter Finder team to place an order rather than purchasing online.They also wished to set their brand apart from the competition and establish themselves as industry leaders in their field by providing a fresh approach within the engineering industry.
We initially provided them with a new logo and brand guidelines, giving them a fresher look and feel that stood out from their more traditional competitors. This refreshed brand provided the blueprint for the website design.We then reviewed the customer journey of the current website and identified where the user experience (UX) was affected by poor page layout, unclear Call To Actions, and confusing navigation. We then mapped out the desired customer journey, taking the user from search to purchase, via account registration, in the simplest way possible.
The new website has revived the Filter Finder brand and helped them to gain notoriety within their industry,The clearer navigation has reduced the need for customers to contact them unnecessarily and the clear Call To Action buttons have made it easier for visitors to register for an account.