ABOUT

At the beginning of 2020 Covid began to take a heavy toll on the travel industry. Millions of pounds worth of losses on a daily basis.
We realised that companies like BA couldn't afford so sit down passively and wait it out so we formulated a response plan.
They needed a two part strategy.
Firstly they needed to give passengers every possible healthcare safeguard backed up with robust financial insurance guarantees.
Secondly , once the assurances had been made, they needed a sales stimulator. Some way to reward those that continued to fly.