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Appeal pack for The Chelsea Pensioners, raising money towards supporting their activities and welcoming in new residents. comparing the sad lonely life of a former soldier with the sense of purpose, independence and camaraderie he found at RHC
Outer, Letter, A4 RD, leaflet that folded out to an A3 'noticeboard' poster which illustrated a typical day and insights into the life of a pensioner
Warm MV audience
Exceeded target