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An Illustrated map with spot character illustrations, and 6 page promotional leaflet for Betterware - part of Betterware's 90th Anniversary year celebrations. The map needed to pick out the company's divisions and regions and illustrate their body of 'Distributors'.

Observational sketchbook drawings were used to capture a broad range of everyday figures. The 'Distributor' characters were created with larger heads to enable facial differentiation - giving more scope for fun expressions and distinguishing features. The use of a bold primary colour palette was in keeping with the brand’s identity. Characters needed to be active and energetic, running, walking and delivering leaflets...