About me

I believe, as creative thinkers, we have a responsibility to play many roles in order to create successful thriving brands. Creative provocateur, business entrepreneur, consumer advocate and brand guardian, each role playing an important part in delivering on-going, relevant insight, value and opportunities for the consumer to connect with the brand in ways never thought of before. As such I enjoy the melding of strategy and creative and thouroughly

Within my current and previous roles I have been responsible for driving creative passion, energy and excellence delivered through the business. And enjoy watching the growth of individuals across challenging briefs, learning new skills and acheiving more than imagined.

With over 20 years experience working with global clients in a number of brand agencies, across all sectors and channels, always celebrating and giving life to ideas across the most appropriate channel to tell the best story.

Specialties: Brand Experience, Branding, trends analysis and association, consumer journey tracking, customer journey planning, experiential design cross media, Brand experience strategies, creative storytelling, identity creation, consumer branding and implementation.

Sue's work

UPP brand identity

Topsoe brand refresh

4,272
10

Topsoe brand refresh

Sensodyne Brand refresh

1,597
3

Sensodyne Brand refresh

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