ABOUT

Being a home-grown brand of North-East India, Star Cement seeks to connect emotionally with the people of the region by saluting their never-say-die spirit. Their slogan, ‘Har Ghar mein Star (A Star in every home) reflects the brand’s wide and enduring presence across Northeast and its mission to support rising stars of the region. As part of ‘Har Ghar Mein Star’ campaign which uses sports people from the region to solidify its ethos, they partnered with Olympic medallist and star boxer Lovelina Borgohain for this film, celebrating the unwavering spirit of the brand, and that of North-East.