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For Madison Square Garden Sports, we led and executed the creative and content direction for the New York Knicks playoff intro video, building a concept rooted in the idea that the team and the city move as one, powered by the same energy. Designed to intensify the arena and carry momentum throughout the game, the work drove hype around the playoff run while elevating the team’s creative presence. The machine was built, the logo revealed, the circuit closed, and the crowd was on their feet. Every frame reinforced a single truth: the community as infrastructure, and Knicks fandom as the force behind it.