ABOUT

The Challenge

The lifestyle clothing brand Fat Face wanted to run a competition that would generate more data for them. They had already identified a prize to giveaway in the competition – a old style VW Campervan with some lovely custom Fat Face branding.

Our Solution

This presented an excellent opportunity for Studioworks to do the things we know most about – online systems, websites and marketing.

We designed and built a microsite to run the competition, made it mobile friendly and connected it to some clever code that tracked entries, shares and voucher codes. We also used the hashtag #WinJim to track social involvement and ran Facebook ads alongside the campaign.

The key was to make the whole thing genuinely beneficial to the entrants – we gave them another entry for every friend to enter and we gave them a 15% off voucher just for entering.

The Outcome #WinJim

This competition ran over 10 weeks between June and September 2013 and was the most successful online campaign Fat Face had run to date in their 25 year history.

Some key stats;

We had over 328,000 entries to the competition
At its most viral we were getting over 6,000 entries an hour
There were more than 40,000 shares across social media just via our microsite
And we gave away almost 100,000 voucher codes
Fat Face’s email database grew by almost 20% from this one campaign.