ABOUT

The Challenge

The Electro Kabuki module is the world leader in automatic ‘drop curtain’ rigging systems. Made by German company, Magnet Shultz, its always been a part of their product range. But after enjoying years of success with the modules, they wanted to develop the Electro Kabuki brand more. They wanted to ensure that EK was positioned as the premier solution and the one that everyone would remember – and with a name like this, who could forget!

Working in partnership with Magnet Shultz branding and positioning agency, we were commissioned to develop the online presence.

Our Solution

In partnership with the branding agency, we designed and developed a simple, clean and effective microsite for the EK brand. The three main reasons for visiting the site are made very clear in a bold and clean menu at the top. Then we used some clever technology overlaying drawings to explain how the EK system works, without having to write loads of copy. There is also a simple web form built in to get a quote for your EK system direct from Magnet Shultz. Built off the WordPress platform, its easily maintainable and scaleable with additional features such as FAQ’s, Blogs and video content.

The site was launched in record time to coincide with a key European event that EK would be attending.