ABOUT

Flying Dog Brewery became a leader in the Denver microbrewery culture that started long ago. Flying Dog’s brand attracted me with their company culture, story and irreverence. I worked with their marketing team and brewers to represent the brand and enjoyed the incredible experience to work with the legendary Brit illustrator and wild man Ralph Steadman. Over the time we worked together we created and launched the Wild Dog series of limited release brews. We wanted a unique, gritty and bold look for this line. The Wild Dog Double Pale Ale was the first, with a red and black embossing on the label and hang tag to tell the story. We carried the core essence of the Wild Dog image throughout the series, Gonzo Imperial Porter and Wild Dog Weizenbock Ale.