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Peace, love and
 good vibes

Viber asked us to create a new brand identity, to propel their international mobile business and set them apart from other feature-led messaging platforms.

We created a system that’s rooted in a fun, friendly positioning. Retaining the original logo and brand colours, we devised a comprehensive new global toolkit, featuring positive imagery, a new multi-language typeface and Viber’s own set of emojis – placing the new identity at the heart of audience conversations.

The result is a global brand with local flavour. There’s enough flex for local marketing teams to support their social channels and the international brand to push global campaigns – driving user growth at all times.