ABOUT

Sinfini Music is a website where users can discover, listen and buy classical music. We were tasked with developing their branding and creating an ad campaign around a new tagline.

'Cutting Through Classical' represents Sinfini's belief that anyone can discover classical music. The key is to explain it without jargon, and to provide opportunities to find out what it's actually like. We used a strong graphic 'cut' device to divide images, backgrounds and layouts. This provided a flexible system for creation of striking brand imagery. This approach is echoed in typography which uses the geometric forms of B+P's Euclid to deliver bold messages.

The campaign is being run across a range of print and online media this summer.