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Unlocking the power of imagination

Entrusted with making it relevant to all Harry Potter fans, we devised an overarching strategy and redesign of Pottermore, the digital heart of J.K. Rowling’s Wizarding World.

By creating an ecosystem of experiences for all kinds of fans to lose themselves in, we completely re-imagined the platform from the ground up. Putting the magic back into the world’s favourite wizarding destination, and appealing to a much wider audience than before.

18 months in, and the resulting fan hub is the most engaged site in the entertainment franchise sector – outperforming Star Wars, Game of Thrones and Marvel, combined.