ABOUT

We helped BBC Three reconnect with its audience, by defining the brand’s character and designing a new visual toolkit that’s more relevant for the digital world it lives in.

The beefed-up brand is brave, smart and open, inspiring a simple but flexible system that allows a range of expression across all touchpoints, from social through to broadcast.

This allows more consistent attribution of BBC Three content on BBC and third-party platforms, retaining a distinctive identity while promoting a huge range of themes.