ABOUT

The BBC's coverage of the Glastonbury Festival is an iconic event in the annual programming schedule. Given the festival's growth, evolution and the increase in demand for coverage, it was felt that this year the visual identity needed refreshing.

The brief focused on recognising and connecting with new audiences without alienating the faithful funseekers. Based on unconventional headliners, bigger and better shows and great mainstream appeal to audiences, this was summed up with the instruction: "think Beyonce!'

To bring the branding to life on-screen, we worked closely with FOUND, our moving image partner. This enabled us to create an animated sting alongside the creative visual elements.

After a years break from Glastonbury, the BBC saw this as a great opportunity to re-position the brand.

In all, we gave a new refreshing visual identity to the already iconic event that is BBC at Glastonbury, targeting the largest mainstream audience the festival has seen so far.