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The Black Friday Escape – Etihad AirwaysStudio Nuts was invited by BBDO Dubai to craft a surreal 3D tunnel made entirely of delivery boxes — a visual metaphor for Black Friday’s overwhelming consumerism. We carefully modeled each box, paying close attention to textures, folds, and shipping labels to ensure realism and depth. Lighting played a key role in creating contrast between chaos and escape, guiding the viewer’s eye toward the freedom at the tunnel’s end. A project where craft met concept in every detail.