ABOUT
No One Is DisposableTo support CASA (Centro de Apoio ao Sem-Abrigo(, a Portuguese organization helping people experiencing homelessness, Studio Nuts created a campaign about visibility and dignity. The film introduces a symbolic character made of cardboard, fragile and almost blending into the city around him, representing how people living on the streets are often overlooked by society.As the story unfolds, a small act of solidarity triggers a transformation. Golden particles begin to appear, slowly turning the cardboard figure back into a human being. The campaign invites people in Portugal to donate 1% of their income tax to CASA, a simple gesture that can help restore visibility, dignity and hope. Because no one is disposable.
Based on initial sketches, we used AI tools to generate and develop the characters for the film. This process allowed us to quickly explore visual directions while preserving the original concept and emotional tone of the story.





