ABOUT

Surprising horror movie audiences with authentic horror: domestic violence.

INSIGHT
In the heart of our communities, hidden behind the facadeof normalcy, many women in Portugal live through their own personal horror stories. These aren't scripted scenes from a movie; they are real-life nightmares happening behind closed doors.

IDEA
To raise awareness we created a multi-platform campaign inspired by horror movies. The campaign was launched on the Lisbon International Horror Film Festival.

We produce a series of horror films featuring villains who evoke a sense of terror greater than that experienced by the audience, like an unreported domestic violence nightmare. These films are screened before the main movie sessions.

Those who couldn’t be at the festival, were impacted on social media. The campaign generated news in Portugal, Brazil and beyond.