ABOUT

BRIEF

We were briefed by the team at Soho House to handle the creative ideation, direction and delivery of their print and digital marketing.

EXECUTION

Known for being a private members’ club, Soho House is so much more than its exclusivity suggests. Through its lounge spaces, rooftop pools and luxury spas, it provides an opportunity for the free-spirits and creative minds of the world to share their passions, interests and ideas.

Channelling Soho House’s creativity and collaborative nature, we helped commission and create marketing collateral for their various media channels. This included the relaunch of their members-only magazine, ‘House’—promoting internal news, life, culture and events—and their second, luxury coffee table publication, ‘Morning Noon Night: A Way of Living’. This book was published in partnership with Random House and invites readers behind the scenes of the Houses, from interior design to food and drink.