ABOUT

BRIEF

To position Snap Inc. as a valuable business partner, we used smart thinking and creative intuition to help the team build out a unique thought-leadership programme.

EXECUTION

Primarily targeted at the younger generation, Snap is dedicated to helping brands become a part of Snapchatters’ everyday conversations. Using the latest insights, resources and tools, it aims to empower everyone to express themselves and improve the way we communicate.

To push Snap towards this goal, we worked closely with the team to craft a new narrative for their business audience. Wearing both our strategic and creative hats, we supported the production of a digital report, all about the "next normal" in digital and eCommerce, and a sizzle reel spotlighting Snapchatters' shopping behaviours.