ABOUT

We’ve been working with Meta since day one, providing creative guidance for incredible, award-winning projects. In October, the team asked Chapel to create a ‘How to’ video series for Reels that would link to its ‘Proud to Be’ landing page, calling for better representation of Black talent in creative industries.
We crafted the visual concept, storyboard and script in house and, on shooting day, worked closely with the talent (Ibrahim Kamara) and videographer (Christoph Davies) to create fresh and authentic content. Our team pushed the creative and we collaborated with Meta post-production to ensure the content remained within branding guidelines. We also worked on the ‘Proud to Be’ hub on the Meta for Business website, profiling Black London-based creative talent.
The footage was also featured at Meta Festival, where Ibrahim was a panellist. The event brought Chapel a whole new scope of work. Featuring presentations, panel discussions and mixed reality experiences, it aimed to showcase the power of Meta to advertisers. We provided all the branding and pre- and post-event assets, across video and statics.