ABOUT

Our third in Meta’s ‘Meet the…’ series, Meet the Billion was an education piece highlighting the importance of accessibility in advertising. With essential guidance from diverse creators and insights from Meta’s YouGov research, Chapel built an online hub and social media campaign that amplified underrepresented voices and put inclusivity at its heart.
Named after of the estimated 1 billion people living with disabilities in the world, the hub put a spotlight on the creators who are building their own accessible spaces on social media. Chapel worked with each creator to craft a personal profile and Q&A providing advice on how brands can reach disabled communities better. Chapel also briefed creators on video content that answered the question, “What does inclusivity mean to you?” editing the content to fit the brand’s guidelines.
Chapel wrote several thought leadership articles for the hub around Creativity, Commerce and Future Technologies, focusing on inclusivity and accessibility. And, by pairing original research conducted by YouGov with insights from creators, Chapel designed an engaging takeaway that streamlined key content and framed it for a B2B audience.