Chapel London

ABOUT

BRIEF

Business leaders live in a time of unprecedented change. That’s why, when Grow by Facebook started life as a small event in the English countryside, it wanted to be their North Star.

Our mission was to reimagine the event for paper and screen, evolving it into one global marketing programme and establishing Facebook as a trusted thought leader.

EXECUTION

In 2019, we designed and curated three print titles based on the themes ‘The Entertainment Economy’, ‘Technology for Good’ and ‘All About Age’. We also developed Grow’s digital identity, including a dedicated webpage, monthly newsletter, podcast series, and social content.

To engage Facebook’s business audience, we knew we had to go against the typical “corporate” way of doing things. That’s why we ditched the stock photography in favour of up-and-coming photographers and illustrators. And why we moved away from corporate jargon towards personal, authentic storytelling.

RESULTS

Grow print achieved 250,000 circulations in 2019, representing a 456% increase on the previous year. This was partly down to an airport activation strategy, which saw it being installed in British Airways’ lounges and inserted into the inflight magazines, Business Life and Scandinavian Traveler.

Digitally, Grow has mirrored this success. The website received 52,000 visitors in H2, a 367% increase compared to H1. The podcast reached 12,000 listeners and the number of newsletter subscribers rose by 69%.

Date created: October 2019 2019-10-01T00:00:00+0100
Date published: 31 August 2020 2020-08-31T17:52:27+0100

MADEIT CREDITS

Annual 2020 ShortlistGrow by FacebookBranded Content Annual 2020 ShortlistGrow by FacebookGraphic

Grow by Facebook

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