ABOUT

BRIEF

For the first time ever, Facebook Israel wanted to create a digital report, exploring the top industry trends from 2020 and their impact on the growing Israeli B2C ecosystem.

EXECUTION

As their chosen agency, we put together a 72-page report, leading the research, written and design process. We then used its visual identity across all supporting collateral, including a landing page, wrap-up video and catalogue of social assets—altogether, creating one, cohesive campaign and setting a benchmark for all future trend reports.

As a report that covers all industries, from Commerce and Consumer Technology to Digital Health and Fintech, we knew we had to steer away from high-level content towards in-depth insights. This redirection saw us collating over 300 statistics, designing numerous data-led visuals and quoting some of Israel's leading venture capitalists.

RESULTS

Only 3 months since its publication, Disruption Nation has already received worldwide recognition and praise both in- and externally. We're currently in talks with the Facebook Israel team about how we can replicate this success for the next annual report—with various investors enquiring about future involvement.