ABOUT

rSIM is the worlds first truly resilient SIM card. Resilience in technology is crucial for Security, Safety, Sales etc. We teamed up to help support rSIM’s mission and build a brand around the idea of being “Always On”.

B2B doesn't have to be boring.

We wanted to give this truly intelligent little SIM card real character and personality, running with a concept of “It’s Alive” for the branding — rSIM® thinks, therefore it is!

The green was inspired by the On Buttons, Lights, Switches… that feature on a wide variety of technology. Through the use of expressive animations, bold typography, as well as bringing the SIM Card to life we created an identity to clearly stand out in a sterile B2B crowd.

Since the launch of the brand, rSIM have continued to sign-up more partners and suppliers with 2024 forecasted to be a prosperous year for the company.