ABOUT

Kunstom is a brand that is selling unique digital home decor and prints Aesthetic art - created for any pocket.

The project's purpose was to create a cross-social media - brand identity

Goals:
1 To spread brand awareness - long-term goal to increase recognizability
2 Create the opportunity for their clients to create their own personal space wherever they live - digital and printed art - that is not expensive, accessible, and unique.
3 To increase sales of the shop - (to launch the product and start the sale)
4 To penetrate the digital art market, across all media channels: like Shopify, Etsy, and social media: Instagram and Facebook online stores - The long-term goal is to open an online store platform dedicated only to the Kunstom brand

Resolutions:
1. Holistic, cross-media brand identity (with great focus on the logo and its variations that can be used across all of the media) - as the essence of the brand with the unique brand world - that builds brand awareness - and recognition
2. Design and integrate social media content. - that clients will have a chance to engage with - community within the brand world - brand awareness - recognition - emotions - grow in leads to the store number - grow sale number
3. Create a great product based on competitive and benchmarking research, strategy - trends discovery - brand tone, and aesthetic
4. Create engaging social media content with a clear CTA based on trend research and brand tone and aesthetic. Create clear manuals for the clients, clean and simple store with a cohesive look and feel.