ABOUT

This children’s book project is a first for Studio Unbound, being more of a literature based project rather than packaging focused - but when we were approached by Our World, My Roots (OWMR), we couldn’t resist the chance to collaborate on this project that contributes so positively towards humanity.
In 2020, the founders Anna and Sharmane; who have been best friends for over 20 years, decided to put pen to paper and bring to life this series of books. The duo aims to create culture rich and informative content for kids (and caregivers too). The OWMR collection was created in hopes that the books are enjoyed not just by those wanting to discover more about their roots, but also by those who are interested in learning more about countries across the world.
Studio Unbound wanted to ensure that OWMR brand identity clearly encapsulated the spirit of inclusivity; by using a globe as the brand’s logo, with a child-like handwriting encircling the earth, this was to represent the target audience in an engaging and playful way.
Studio Unbound designed each book cover to look eye-catching and engaging. This was achieved by using a spherical portal in the centre of the cover which shows children running out of their world and into yours, acting almost like an invitation or a window which connects both worlds. This, partnered with the bold colours inspired by the specific country, gives a structural and recognisable cover design across the series which is set to grow beyond the existing four published books: Ghana, Jamaica, Nigeria and Zimbabwe.
Studio Unbound had the joy of collaborating with the illustrator Natàlia Juan Abelló to create visually exciting and captivating pages and pace throughout the books. Each book in the series explores a kaleidoscope of lush landscapes, different languages, traditions, animals, delicious food, inspirational people and so much more about what makes each country unique. A group of children from each country also became the narrators helping break up something factual into something that is engaging.
Studio Unbound are excited for the future of this partnership, working together to expand the OWMR range and products. The OWMR founders have shared that ‘Studio Unbound have done a phenomenal job in breathing life into the design elements of each part of the project. We knew that Studio Unbound had a good reputation, but they surpassed our expectations in every way’. The books were officially launched in December and are off to a great start - you can check them out here.
Studio Unbound is a small-but-mighty branding studio that works with aspiring founders of FMCG brands. They always try to deliver work that’s a little different, breaks the mould, and demands to be noticed.