ABOUT

Studio Unbound are interested in working with like-minded brands who stand for something and who work to make a positive impact. Brooklands Dairy is rooted in an environmental consciousness and this is evident in many deliberate aspects of its brand. Their farm is biodynamic, meaning there are no pesticides used on the fields. This results in a landscape of diverse flora and fauna and is better for the wildlife living there. There is an abundance of clovers growing in the fields which are rich in protein for the cows grazing there.

Brooklands Dairy’s fresh pasteurised whole milk is dispensed by a vending machine on the farm in refillable glass bottles. Together, Studio Unbound and Brooklands Dairy decided to deliberately mimic the glass bottles of milk that used to be waiting outside your front door, delivered straight from the dairy farm.

The green clovers of the fields are honoured by being featured on the glass bottle. Clovers are lucky and wholesome and apparently enjoyed by cows!

The Brooklands Dairy logo on the bottle and on signs around the farm is a bespoke font inspired by those hand painted signs we see at the side of country roads. We’ve all been driving along a country road and seen the signs for ‘fresh eggs’ at the end of a driveway. As well as giving us that warm fuzzy feeling, it sends a clear message that the product comes from a traditional farm rather than a mass industrial machine.

This deliberate choice of font also highlights Brooklands Dairy’s produce as being honest, organic and trustworthy. You can be confident that it is produced in small batches with care. As well as churning up a feeling of nostalgia, this is balanced with the element of fun which comes from the invitation to customers to come along to the farm and fill up your glass bottles of fresh milk to take home and enjoy.

Studio Unbound are a small-but-mighty branding studio that works with aspiring founders of FMCG brands. They always try to deliver work that’s a little different, breaks the mould, and demands to be noticed.