ABOUT

To mark five decades of Smiley , Creative Review commissioned four Studio PI artists to explore how brands can build an emotional connection.

The brief: Create concept brands from the past five decades, using Smiley assets to add emotional intelligence to a creative campaign for that brand.

The results included Sunny Sounds by Frieda Ruh (1980s), Da Bomb by Daryl Rainbow (1990s), Bye Bye Bugaboo by Harriet Noble (2000s) and Happiness Delivered by Gem D'Souza (2010s)