ABOUT

A CATEGORY ‘FIRST’ VITAMIN TEA
How we helped…
Naming/Visual identity/messaging/packaging

Why we chose them
Tea+ wanted to make a name for themselves with an exciting category ‘first’ – a vitamin-infused tea drink. After receiving investment from ‘vitamin king’ Tej Lalvani, CEO of the UK's largest vitamin company, Vitabiotics, the time was right for a rebrand.

Why they chose us
Previously named t+, the offer straddled the very distinct worlds of tea and vitamins. In order to create a clear point of difference, we established the brand as ‘the vitamin infused tea drink’, and renamed them Tea+ to improve clarity and web searchability. All of which set the scene for some powerful branding.
James said: "Studio More has very effectively helped us 'evolve' our branding to communicate our key messages. From renaming TEA+ to improve clarity and web searchability; to the bold and colourful design, not only they have fantastic creative ideas, but they're also incredibly commercial focused, which is the most crucial part of any design work for a business."

Results
Unmissably bold and colourful, the new brandmark blends TEA and + for head-turning standout. Split by function, consumers can choose between Defence, Vitamin D, Cleanse and Energy, each with their own snappy pack descriptors for easy navigation. TEA+ is becoming an unstoppable force. Since the rebrand, TEA+ has secured over 1500 retailers in the UK alone, and it is also stocked in the US, mainland Europe, New Zealand and the UAE. It is no surprise the business’ revenue had increased by 300% since its relaunch and turnover just under £1million in 2019. This simply is TEA-riffic!