ABOUT

We were proud to play our part with UpCircle. This sustainable skincare brand uses discarded ingredients in their products – ingredients which would otherwise go to landfill. By turning these into quality skincare, they've plugged right into the circular economy.

WHAT WE DID:
Strategy /Naming / Visual identity / Tone of voice / Messaging / Packaging / Website / Social media guidelines / Newsletter templates /

Why we chose them
UpCircle is the first sustainable skincare brand to plug into the circular economy and use ingredients in their products that would otherwise go to landfill. After a successful crowdfunding process, they were ready to build their brand future.
Nikita says, "This is a brand all set to make a positive impact on the world. So we aligned it with a larger, truer purpose to help it reach its potential."

Why they chose us
Skincare is a crowded marketplace, and 'natural' is nothing new. So our strategy was to evolve the category. We chose 'All-round' as the core idea, which describes the ingredients' sustainable journey and heroes the power and fluidity of the circular economy itself.
William Says: " Studio More has helped to design and develop the brand in a distinctive, differentiated and distinguished way."

Results
Simple and striking! The 'continuous line' embodies the circularity concept against an elegantly muted colour palette. With the help of the superb ReedWords, the brand was named UpCircle as a nod to the upcycled ingredients, and given an uplifting tone of voice. All in all, the refreshed brand tells a richer, deeper, more memorable story.