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Angostura has been at the heart of cocktail culture for generations, with its iconic bitters recognised by bartenders and drinks enthusiasts around the world. The challenge was to extend that authority into a new category, creating a range of premium syrups that felt both credible within the Angostura portfolio and relevant to contemporary cocktail culture.

Studio Minerva created the packaging for a range of Syrup flavours. Including Demerara Sugar Syrup and Spicy Honey Syrup, the range was designed for use both behind the bar and at home, the range needed to communicate flavour clearly, feel premium, distinctive, and establish an immediate connection to the world of cocktail creation.

The design takes the unmistakable visual language of ANGOSTURA® as its starting point. The brand’s,typography and detailed information architecture are retained and reinterpreted for the new format, creating an immediate sense of familiarity while giving the syrups their own identity within the portfolio.

Flavour sits at the heart of the design. Bespoke ingredient illustrations bring each expression to life, whilst the bold colour accents create clear differentiation between variants while injecting greater energy and contemporary appeal into the range.

The result balances heritage with a more expressive, flavour-led aesthetic. Familiar Angostura equities provide authenticity and authority, while vivid illustration and colour introduce a fresh visual language suited to modern bar and retail environments.

Recognisable yet distinctive, the new syrup range extends Angostura naturally beyond bitters, giving the brand a credible new role in cocktail creation while retaining the character and confidence that have made it an icon.