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As Brow Spa evolved within the premium beauty space, the brand needed an identity and physical environment that could better reflect the quality and sophistication of its offer. The challenge was to create a more distinctive and cohesive expression of Brow Spa across every touchpoint, while retaining the sense of calm, care and approachability at the heart of the experience.

Studio Minerva partnered with Brow Spa to develop a refreshed visual identity alongside the design of its flagship space within Harrods Beauty.

At the centre of the new identity is a refined logo, designed to introduce greater clarity, confidence and contemporary relevance. The wider visual system follows the same principles of simplicity and precision, creating a quieter, more elevated expression of the brand that allows its expertise and service to take centre stage.

The identity was extended across packaging, spa accessories and supporting brand applications, establishing a consistent visual language throughout the customer journey. Every element was considered as part of one connected experience, from the smallest branded detail through to the surrounding environment.

This approach continued into the interior design of the flagship Brow Spa space. Clean architectural detailing considered material choices and a restrained visual palette create a calm and contemporary setting designed to feel premium without becoming clinical or imposing.

Together, the identity and environment create a more complete expression of Brow Spa: refined, confident and quietly luxurious. The result is a cohesive brand experience that reflects Brow Spa’s evolving position within premium beauty, bringing greater distinction and consistency to the brand wherever customers encounter it.