ABOUT

### Concept

Meet the 85% is a research agency that captures authentic insights from across the United Kingdom. Their name highlights that 85% of the UK population resides outside London, yet most research agencies operate from the capital. We needed to develop a digital presence that would showcase their expanding portfolio while effectively communicating their unique "Reality First, Client Second" methodology to potential clients.

### Execution

We transformed their outdated Squarespace site into a sophisticated Webflow platform that balances professionalism with accessibility. The monochromatic design scheme with strategic colour accents creates a timeless aesthetic that aligns with their no-nonsense approach to research. Given their NDA constraints limiting displayable client work, we architected a structure emphasising their methodology and expertise instead, utilising thoughtful typography and structured layouts to convey their distinctive perspective on market research.

### Results

The new platform effectively positions Meet the 85% as established industry experts while maintaining their approachable ethos. The responsive design ensures their insights reach audiences across all devices and locations—particularly important for an organisation dedicated to representation beyond metropolitan perspectives. The improved navigation and content structure have strengthened their ability to communicate their value proposition, helping them connect with clients who share their commitment to authentic representation in research.