ABOUT

Cairngorms Pride is Scotland's first year-round eco-Pride organisation, rooted in the Cairngorms National Park. We worked with their team to develop a complete brand identity and website that honours the intersection of queer visibility and climate action.

Drawing from the park's terrain and ecosystems, we designed a logo that echoes the landscape's contours with a vibrant core that centres LGBTQ+ identity within the natural world. The colour palette pulls directly from the region—warm browns, soft greens, natural tones—with rainbow elements used intentionally and sparingly. We selected typography for accessibility, legibility, and visual impact.

The final website is spacious, welcoming, and quietly radical—a digital space that reflects both the land and the communities who care for it, inviting visitors to find belonging in nature and pride.