Studio Lutalica Edinburgh

ABOUT

**Spectrum** is a France-based eco queer-feminist NGO led by Iranian diaspora activists advocating for LGBTQIA+ rights and gender equality across Europe and internationally. We collaborated with their team to refresh their visual identity and build a multilingual digital platform.

We updated their logo, typography, and colour system—introducing pastel tones, accessible sans-serif typefaces, and a distinctive Arabic script for headers that honours their cultural heritage. The website was built to support both left-to-right and right-to-left text orientations, essential for serving Farsi/Dari-speaking communities alongside global audiences.

Throughout the project, Spectrum shared deep insight into their intersectional values and mission, shaping a collaborative process that felt personal and purpose-driven. The result is a welcoming digital home for their education programmes, advocacy campaigns, mental health resources, and activism work.

MADEIT CREDITS

Who pooled - Branding + Web Design + Dev on Webflow for Spectrum